Consultants for your online retail strategy
OMNICHANNEL SOLUTIONS
OmniChannel is the buzz word, but what should you do with it, for a national retailer a set-up has been made in which the strength of the local entrepreneur is linked to the “Coaching head office”. Taking the customer as a starting point as much as possible within the entire chain, which has a major impact on business operations. Customer Centric thinking in which KPIs that are fed from an integrated platform provide direction for different departments. It is obvious that technology plays an important role there, but it has been the outcome of the thinking. The entire supply chain from purchasing, logistics, finance was also at the service of this. Customer knowledge and customer insight is the basic step.
PLATFORM CHOICE
Agile, state of the art, flexible it all has to fit together. Some companies are better at that than others. And does the platform fit in my company, also in the long term? How do I digitally connect the entire value chain of the consumer through my organization? How can we frame it financially? The final choice is essential because it is for a longer period. Well-considered choices are made on the basis of a number of criteria set by us, whereby it is clear what the expectations are for all parties.
USE OF DIGITAL MARKETING RESOURCES
RTB, Programmic buying, SEA, SEO, Affiliates, PartnerPlatforms, oudoor, etc. The choice of marketing mix resources is endless. What is the best mix for you? And, how do you make the online agency you support work better for you? Because efficiency is not just looking at the KPIs, but is it also effective?
NEW TECHNOLOGIES
IoT, connectivity, 5G, Voice recognition, Mobile, BigData, etc. terms for developments that directly affect business operations through their specific use, but also through the new data that becomes available. Many new contact moments ensure other customer contacts and different business design.
